3.3 Investor Presentations

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything, by Guy Kawasaki Portfolio, September 9, 2004 ($17.79 from Amazon.com). This book has a great chapter on the Art of Pitching that is also available as an MP3 download at http://www.artofthestart.com/downloads/ for $4.95.

Presenting to Win: The Art of Telling Your Story, by Jerry Weissman, Prentice Hall/Financial Times, 2003 ($16.97 from Amazon.com) This book is written specifically for CEOs making investor presentations to raise capital.

Springboard Enterprises, Creating Your Pitch
http://www.springboardenterprises.org/learning/lc3.asp?pid=309

MIT Open Courseware: 15.280 Communication for Managers, Fall 2002,
http://ocw.mit.edu/OcwWeb/Sloan-School-of-Management/15-280Communication-for-ManagersFall2002/CourseHome/index.htm
Provides general theories of persuasion and management communication.

The Cognitive Style of PowerPoint, by Edward R. Tufte, (Critique of misusing PowerPoint, $7.00 form Amazon.com)